s a professional video production company in the UK, we understand the importance of staying on top of the latest trends in video marketing. In this blog post, we'll explore 10 interesting statistics about video marketing in the UK and what they mean for businesses looking to leverage this powerful medium.
- 91% of UK businesses use video as a marketing tool (an increase of 5% from 2022!)
This statistic from Wyzowl highlights just how prevalent video marketing has become in the UK. With so many businesses using video, it's clear that it's an effective way to reach and engage audiences.
- 53% of UK consumers want to see more video content from the brands they support
Consumers are hungry for video content, and brands that can deliver it are likely to see increased engagement and loyalty. As a video production company, we can help businesses create compelling video content that resonates with their target audience.
- 91% of UK video marketers use video as a part of their marketing strategy in 2023, this is up 61% from 2016.
The fact that so many video marketers in the UK see video as a key part of their strategy is a testament to its effectiveness. Businesses that are not yet using video should consider adding it to their marketing mix to stay competitive.
- 96% of customers have watched an explainer video to better understand a product or service.
Explainer videos are a great way to educate potential customers about your products or services. They can help simplify complex topics and increase understanding and engagement.
Social media platforms like Instagram are increasingly popular places for video content, making them a great place for businesses to reach new audiences. By creating engaging video content, businesses can leverage this trend to increase brand awareness and engagement.
- Video ad spending in the UK is predicted to reach £35 billion in 2023
The rise of mobile video consumption is a major trend in the UK. With more and more consumers watching video content on their smartphones, businesses that create mobile-friendly video content are likely to see increased engagement and conversions.
- 92% of video marketers say video marketing produces a positive Return On Investment
Video advertising is becoming increasingly popular in the UK, and businesses that invest in video ads are likely to see increased brand awareness and conversions.
LinkedIn is an increasingly popular platform for video content, and businesses that create engaging video content for the platform are likely to see increased engagement and lead generation.
- Viewers retain 95% of a message when they watch it in a video
This statistic from Forbes highlights just how effective video content can be at communicating a message and increasing brand recall. By creating engaging and informative video content, businesses can increase the chances that their message will be remembered by their target audience.
- Online video has helped 55% of consumers globally decide which brand or product to buy
The fact that online video has such a significant impact on purchasing decisions is a testament to its effectiveness. By creating informative and engaging video content, businesses can increase the chances that their target audience will choose their products or services over those of their competitors.
In conclusion, the above statistics demonstrate the growing importance of video marketing in the UK. By creating engaging and informative video content, businesses can increase their brand awareness, engagement, and conversions. At our professional video production company, we can help businesses create high-quality video content that resonates with their target audience and drives results.